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E-shop – Integration with Supplier and Marketing Platforms


The customer operated an e-shop on a third-party platform and needed to efficiently synchronize products, stock levels, and pricing with an external supplier. The data had to be updated regularly, reflecting price list changes, while also allowing for product listings on external services like Heureka and Google Ads. It was crucial to ensure that product information was always up-to-date, including data from the customer's internal inventory system.

Synchronizing e-shop with supplier and marketing platforms

We designed and implemented a PHP module that regularly fetches inventory and product data via API, processes it, and transforms it into a format compatible with the third-party e-shop software. Daily, the module retrieves product updates and new arrivals from the supplier’s system, adjusts them, and generates an XML file. This file is regularly loaded and imported by the e-shop.

In addition, we integrated the customer's internal inventory management system, which provides real-time availability data. The module also updates default product pricing based on special price lists.

Architecture of module linking e-shop, warehouse and marketing platforms

Thanks to this integration, the customer now has full control over the presentation of their products and can respond quickly to changes. It also greatly simplified the marketing team’s work, as the e-shop products are now automatically synchronized with the desired marketing platforms.

Used technologies

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